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Yahoo! Delivers on Open Strategy by Enhancing Key Products

Executing on its open strategy, Yahoo! Inc. (Nasdaq:YHOO) today unveiled enhancements across many of its most popular products that serve as starting points for consumers on the Web. Earlier this year, the company made a commitment to re-wire Yahoo!, including deploying new platforms that add social functionality across the Yahoo! network, and opening up to integrate content and services from third-party developers and publishers.

The innovations built through the Yahoo! Open Strategy (Y!OS) into Yahoo!’s market-leading products will help users keep up with the information and people they care about most, creating a more socially relevant Web experience. In addition, opening up Yahoo!’s products to third-party developers and publishers around the world promotes continuous innovation and expanded choice for Yahoo!’s audience of more than 500 million consumers. Today, Yahoo! is announcing several consumer product updates that demonstrate ongoing momentum for Y!OS, including:

  • Yahoo! Mail – Announced separately today, Yahoo! Mail’s smarter inbox focuses on streamlining access to a user’s most relevant and useful information. The new Welcome Page surfaces email messages, information and activity from people users care about most, and the integration of relevant third party applications will allow users to be more productive, all from within their inbox. The Yahoo! Mail smarter inbox is the company’s largest-scale implementation of the Y!OS initiative to-date.
  • My Yahoo! – Beginning today, My Yahoo! users can enhance their personal start pages by adding applications created by third-party developers. Built using the Yahoo! Application Platform, these interactive “apps” will range from productivity tools to games, and will infuse My Yahoo! with new social relevance. Also being launched today, a new My Yahoo! Theme API lets third-party designers create and share their own look and feel for My Yahoo! pages, giving users access to an even wider range of creative backgrounds and styles.
  • Yahoo! Toolbar – Available for a sneak preview later this week at, the new Yahoo! Toolbar will provide constant access to essential online tasks and up-to-the-minute news from the sources that matter most. Features of the new Toolbar that will rollout to users next year include:
    • Apps for checking new emails from Yahoo! and other popular Web-based email providers, monitoring or searching for items on eBay, and finding local movie showtimes.
    • Alerts that notify a user about Updates from their personal connections – including their friends’ recent activity across the Yahoo! network and eventually, elsewhere on the Web.
    • Personal search suggestions that surface the sites a user has visited and provide vertical search results directly from the Toolbar.
  • Yahoo! Updates – In addition to surfacing friend updates in the new Yahoo! Toolbar and Mail, Yahoo! will begin sharing relevant updates within Yahoo! Music and Yahoo! TV. Yahoo! Updates enable Yahoo! users to have visibility into the online activities of their connections across the Yahoo! network, such as a recently Buzzed article, a hotel review in Yahoo! Travel, adding a new app to My Yahoo!, or a rating on Yahoo! TV. Earlier this fall, Yahoo! began displaying activity updates in Yahoo! Messenger and Yahoo! Buzz, and will include activity updates from other social sites across the Web in the coming months. The Yahoo! Updates platform is also available as an open API, allowing any site on the Web to submit activities into it.

“Yahoo! reaches one of the largest and most-engaged consumer audiences on the Web. As we enable more choice for our users and infuse social functionality across the Yahoo! network, we are delivering on our promise to create the best place for people to start online – and return to again and again – to get everything that is most relevant to them,” said Ash Patel, executive vice president, Yahoo! Audience Product Division. “By opening up to third-party innovation on Yahoo!, we are also providing new opportunities for publishers, developers and ultimately advertisers to reach and connect with more than half of the world’s online population.”

Y!OS: Year in Review

Since its introduction in April 2008, Yahoo! has consistently made progress against its open strategy (Y!OS) by creating the foundation to deliver more personally relevant starting points to consumers and compelling opportunities for developers, advertisers and publishers. Major milestones to date have included the launches of the following products and platforms:

  • Yahoo! Application Platform (YAP) – Being used by developers to create innovative applications and consumer experiences, YAP is a framework for building web apps that can be distributed across Yahoo! and beyond. In just six weeks, already more than 4,000 developers have begun building apps on this new platform.
  • Yahoo! Social Platform (YSP) – YSP is a set of Web services that leverage the personal connections users have across Yahoo!’s services. This platform helps Yahoo! and third-party developers infuse relevant social experiences into a variety of products and apps on and off Yahoo!.
  • Build Your Own Search Service (BOSS) – Yahoo! Search’s open Web services platform, BOSS, enables companies and developers to leverage the Yahoo! Search infrastructure to fuel custom, innovative search experiences. Already, the BOSS API serves over 10 million queries per day.
  • Yahoo! Homepage – The new, currently in limited user testing, will provide access to the best of the Web from a single online starting point, including apps for people to use to check on Yahoo! and third-party email inboxes, eBay auctions and searches, and much more.
  • SearchMonkey The SearchMonkey developer tool enables developers to create applications that show enhanced Yahoo! Search results for their listings. In turn, this provides searchers with a more useful experience by including links, images and other sought-after information directly on the search results page.
  • Yahoo! Query Language (YQL) – YQL, a technology innovation underpinning Y!OS, is a new web service API that lets developers access other web services using an SQL-like language rather than typical programmatic access. YQL’s goal is to make data from Yahoo!, as well as from across the Internet, universally accessible through a single common interface.
  • Universal Profile Yahoo!’s recently updated universal profile allows people to centrally manage their identity across Yahoo! and make it easier to connect and share with the people who matter most to them.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit

Yahoo! and Yodel Anecdotal are the trademarks and/or registered trademarks of Yahoo! Inc.

© 2008 Yahoo! Inc., All rights reserved.

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