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Ripcode Gives the Gift of On-Demand Transcoding for This Season’s Hottest Mobile Devices

RipCode today announced the availability of on-demand video transcoding for the holiday season’s must have video-enabled phones including the Apple® iPhone™, T-Mobile G1™, RIM BlackBerry® Bold and BlackBerry® Storm – all of which are now available in stores.

The coupling of On-Demand Transcoding – a game-changing video delivery technology pioneered by RipCode – with the Apple® iPhone™, T-Mobile G1™, RIM BlackBerry® Bold and BlackBerry® Storm is an industry first. On-Demand Transcoding enables content owners and operators to quickly and cost-effectively scale multi-media delivery by transcoding video content only when requested, while at the same time progressively downloading or streaming to end user devices. An appliance-based, infrastructure solution, RipCode extends video delivery across multiple channels, without requiring specialized handset applications or video players, and without the need to pre-transcode content for each device.

“As the holiday buying season kicks off next week, these are the phones making people’s wish lists,” said Brendon Mills, RipCode CEO. “As these popular video-enabled devices increasingly penetrate the market, content aggregators and operators will offer solutions that leverage the devices’ video attributes and larger screen real estate to extend content and brand value to mobile customers.”

An inherent feature of RipCode’s On-Demand Transcoding technology is the ability to support ad insertion and integration with ad networks through an open API, enabling operators to monetize the delivery of on-demand video content. Additionally, RipCode’s Client Detection Application – which accurately identifies the characteristics of a variety of Internet-enabled devices and handsets – lets operators seamlessly optimize video delivery or image re-sizing for the mobile market.

To request an onsite On-Demand Transcoding demo featuring this season’s must have devices, visit www.ripcode.com/demo.

About RipCode, Inc.

RipCode, the market-maker of On-Demand Transcoding technology, is specifically designed for the next generation of Internet video, providing a powerful dual-application infrastructure solution for delivering video on-demand and real-time video streaming. RipCode’s On-Demand and Real-Time Stream Transcoding applications are powered by its high density, high concurrency Video Transcoding Appliance and supported by RipCode’s extensive suite of video applications and Web 2.0 workflow solutions.

Built to address the high-availability needs of today’s new media market, RipCode’s On-Demand and Real-Time Stream Transcoding solutions enable the cross-marketing of content over a variety of channels including mobile video, mobile broadcast and Internet TV – for the greatest flexibility in expanding video delivery and increasing revenue opportunities.

Headquartered in Dallas, Texas, RipCode is privately held and backed by leading venture capital firms including Hunt Ventures, Vesbridge Partners, El Dorado Ventures and ATA Ventures. For more information, visit www.RipCode.com.

RipCode is a registered trademark of RipCode Inc.

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

Google is a trademark of Google Inc. T-Mobile is a federally registered trademark of Deutsche Telekom AG. G1 and T-Mobile G1 are trademarks of T-Mobile USA, Inc. All rights reserved.

The RIM and BlackBerry families of related marks, images and symbols are the exclusive properties of and trademarks or registered trademarks of Research In Motion Limited – used by permission.

All other trademarks are property of their respective corporations.

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