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Sanity Entertainment Deploys Sitecore's Web CMS to Develop LoadIT Digital Music Store

Australia's Largest Independent Music Retailer Develops Leading Online Music Subscription Service Enabling Consumers to Purchase More Than a Million Music Tracks

Sitecore, the leading provider of .NET Web Content Management System (CMS) and portal software, today announced that Sanity Entertainment, Australias largest independent music retailer with more than 230 music outlets, has deployed Sitecores Web CMS for development of LoadIT, a digital music download service. The LoadIT music store offers users the ability to easily search and preview over a million songs and download purchased music.

Sanity LoadIT is an online music subscription service that enables users to easily search through a large music database. Users can register, create subscription accounts and download paid-for songs, which they can then listen to on their PCs or take with them on portable MP3 players. The LoadIT service runs on Windows Media Player 11 and has a very visually appealing interface, with rich images and graphics accompanying the music options. On the server side where the music store resides, Sitecores flexibility and open API allowed the development team to provide a wide music selection providing a fast and seamless integration into the consumers Windows Media Player interface. The Beta launch of LoadIT was on August 14, 2008, and Sanity has already received many thousands of new registered users.

In order to take their successful bricks and mortar music business online, Sanity partnered with ubeeTech, a Melbourne-based provider of digital solutions and rich media applications to develop LoadIT. On the PC side, the selection was Microsofts Windows Media Player. On the web based server side, after evaluating various CMS solutions, ubeeTech selected Sitecores Web CMS for its flexibility, dynamic working engine and easy-to-use application interface. ubeeTech leveraged Sitecores open architecture to extensively customize the solution to meet all its specific needs for integration, performance and design. Additionally, while LoadIT currently delivers content in English, ubeeTech was able to utilize Sitecores multi-language support to allow multiple languages.

With Sitecores technology and ubeeTechs technological and business expertise, we were able to develop Sanity LoadIT, a rich, vibrant and easy-to-use service that makes online music accessible for the masses and reflects the excitement of our stores, said Ray Itaoui, CEO of Sanity Entertainment. The service gives consumers freedom and choice because it lets users listen to vast amounts of music across many different personal music players not just on the one brand. We are able to provide a fast and user-friendly online experience coupled with extremely efficient search capabilities.

ubeeTech illustrates the strength of Sitecores growing partner network and the flexibility of the Sitecore product, said Philipp Heltewig, General Manager for Sitecore Australia. With Sitecores technology Sanity was able to quickly and more easily develop LoadIT, which met their customers existing expectations, and take the success they had from their retail stores to a potentially much larger community online. This project demonstrates both the booming interest in Sitecore in the Australian region, but also how any business can successfully transition to the online marketplace.

About Sitecore

Sitecores Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecores award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured Web sites of all types. Sitecores industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies, utilize Sitecore solutions for their Web sites. These organizations have created and now manage over 5000 dynamic Web sites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, WebTrends and the Atlanta Falcons.

About Sanity Entertainment

Sanity Entertainment continues to be the largest retailer of recorded music in Australia. With over 230 Music Outlets in Australia, Sanity Music has been operating since 1992 and has seen strong growth over the last decade. With a large range of music, DVD's and accessories, Sanity continues to deliver an experience that customers have come to love.

About ubeeTech

ubeeTech is a young company with offices in Melbourne and Sydney that focuses on ways to develop rich, scalable web, mobile and in-situ applications. ubeeTech is only the second company in the world to fully integrate a Type 1 Store (Active Store) online shop experience within Windows Media Player. ubeeTech have an experienced mix of business and technology skills in online media, ubiquitous devices, and more.

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