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Birst Lowers Hadoop Adoption Barrier

Treats Big Data As If It Were Ordinary Data

So you've wrestled that Hadoop elephant into a cluster. Now what? How do you get the beast's huge flat files to make sense? The precious hard-won data in Hadoop isn't exactly suited to business intelligence and making it actionable is a lot of work.

Enter Birst, the analytics house, which says it's taken some of the pain out of accessing Hadoop data for mid-sized companies that may not have many priests on staff steeped in Hadoop's secrets by front-ending the thing with its own multi-dimensional database and analytics, saving the user from having to supply the nasty ETL code needed to pry the data out of Hadoop and knock it into workable shape.

Basically Birst has lowered the Hadoop adoption barrier by letting users treat Big Data like an ordinary data set and ask it a broad set of questions. A company now only needs a half-a-developer to do the work, it says, not a handful.

At some point later this year Birst hopes to take the widgetry into its cloud so people won't have to deal with the stress of setting up a cluster, but CEO Brad Peters says it's not ready for that feat yet.

Meanwhile, with Birst automatically creating an analytical database on top of Hadoop, users will be able to aggregate and visualize Big Data such as web site interactions, social media and cloud traffic quickly and easily.

Birst creates multi-dimensional models from subsets of Hadoop data and lets users browse, query or visualize the Big Data. They can also integrate Hadoop data with other data sources such as SAP, Salesforce, and operational and financial information into automatically created multi-dimensional datasets. Insights gathered from the data can be communicated via dashboards, reports, ad hoc queries and mobile gismos.

Birst's support for Hadoop will be available next month in its business analytics platform as a free add-on.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

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